Creative AI

Inside Basis Media's AI Creative Workflow

A look at the exact pipeline Basis Media uses — from brief to distributed asset — where AI assists and where humans decide.

By Basis Media 6 min read

Basis Media — AI-assisted creative production, human-led craft.

Workflow is the product. Here's the one Basis Media runs for every client, and why the split between AI and human is deliberate.

01 Brief and brand load

AI inherits the brand system up front, so output starts aligned.

Dozens of directions generated fast; a director picks the few worth building.

Shoots are planned for repurposability; post uses AI for rough cuts and versioning.

Automated checks, creative review, client sign-off — each catches different issues.

Design rule

AI handles repetition. Humans handle strategy, emotion, and the final call. Never the reverse.

"The workflow isn't human versus machine. It's human direction, machine speed."
— Basis Media